How effective is your Marketing skills, when writing headlines?

October 22, 2011

How useful is your Marketing skills, when writing headlines?

Marketing is a changing environment, what worked yesterday may not work today; if we keep this in mind, we will adopt and implement current market trends in our niche industry. Understand our market is the most important aspect of becoming a very creative and innovator marketer. We can write the most create articles, but if no one reads them, they are useless and nowhere to be found in cyberspace.

Marketing is not only a skill but an “Art”; we need to multiply our audience, gain their attention and entice them to read more of what we are offering. Once we have accomplished this step, we have an opportunity to make a first-class impression. So let’s be fair the most import line on your ad, would be the headline of your article. What we all read first, the headline also knew as the title of any article, book, etc. If it does not trigger our interest, more than as we click on the next item until we found one we like. Let’s review some ideas to writing real ingenious headlines for your ads, articles or eBooks.

-telegraph the promise of a positive benefit.
-emphasize the best; strongest benefits to your niche market.
-outline two and sometimes three benefits on your title that will entice your reader.
-if you can be attractive a creative a title that stimulates curiosity is an absolute bonus.
-stay away from fancy words; keep it simple and easy to understand.
-review and make sure you have used proper spelling and grammar.
-the last one l like using is to make your headline stand alone.

The Stand Alone Test:

What the independent tests means if how much of response have you gotten or will get. Here is an example of this trial, “Write for More Information’ would this draw attention from your audience if they like what they had read so far. This leaves your reader with a moment of curiosity, in most situations they will provide the information you have requested so they can have that information.

Writing creative headlines is an art and science in all of itself, and well worth spending some time learning and mastering. The best headlines written are the ones you find on tabloids, such as “The National Enquirer” (l would strongly recommend and suggest you studying these ads in the tabloids).

They have some of the best Headlines that gain your immediate curiosity and for unknown reasons you have done exactly what they want you to do. Buy their useless material! Here some examples of some innovative and productive headlines those tabloids like to use. “AMAZING DIET SECRETS OF HOLLYWOOD ACTRESS THAT CAUSES OVERWEIGHT LOSS.”
Now you just how to see how this will work for you, and again you buy their magazine again goal accomplished.

So with a little understand of how important a headline is you should review and change your headline or title until it has some of the key ideas l have listed for you.


All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

Welcoming All our New Members, to APSense!!

October 18, 2011

You have strumbled into a unique site, no other site that you will encounter will provide our "Free Members" with the features, tools, and abilities to promote your "Business links" the way APSene will.

Why would "Wincer Song" our founder do this, he has one goal as his always had, l can say this because l been here since 2007.  His biggest investment is in our members, you will lead us to where APSense wants to go, and that should be a mutual goal, to become one of the best "Social Business Media Sites" in cyberspace.

The implementation we have come is going to shock indeed, perhaps surprise a few loyal members that we are a significant business media site. Yea, we all take the different direction, part of the gamble and experiment, trial and error. We would never of knowing this if we had not gone in the wrong direction.

Wincer is actually on his Honey Moon; please do not tell his wife he has been popping in and out on his business. How he is, very dedicated, hands on owner, with a brilliant mind for the future and the success for all our loyal members, we will all benefit, from our new direction...why l wrote this article.

Like you take some time and read this article, so this post will make even more sense in our direction here is the link.

"New Changes Coming to APSense"

Wincer and I agree on one thing!!!  I will leave it at that.

More information to come on this topic.

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

What are Backlinks and What Role will it Provide Your Site with!!

October 17, 2011

Yesterday l wrote an article on, "How important are BackLinks", if you like to review it before you read this next article l am writing on this subject, please take the time and absorb what l wrote on this topic.  Backlinks play a significant role in search engine, they provide them with a vote that someone has actually spent some time and liked your site, so gives you a better score towards "Ranking."

Let's understand how the search engine finds you, you could be the most successful business owner at buying products that are of the highest quality and sell them at the most attractive price.  But yet your competition, which sells less of a quality product and sells it for twice the amount you're asking for yours.  Yours is far better and has a more attractive price than your competition.

His doing something that you are not doing, he has an active marketing campaign that is targeting the actual market of buyers for the same product that your selling, and making many sales. As you sit back, scratch your head, asking why me, why is he getting all the sales, mine is the buyer and cheaper. Very true statements but buyers have no idea you even existing in cyberspace.

Backlinks provided credibility to your site and allows the spiders that crawl all the search engine that your site has been noticed and indexed by the search engines.  Combine your backlinks with "Inbound Links" now you have gathered some attention from the spiders if your sites are compatible with one another.  What this means you want the site that inbound with you to have an interest in your site and products your pitching.

The worse thing you can do when yo are writing any material is have so many links to your article that people click and get lost, or found one of your links more attractive, and also, you get penalized for this by search engines a term called"Linked Farms" another type link spamming.

Taking small steps in understanding some of the techniques and strategies the will make you visible in cyberspace.  You need to try it at your pace learn some of the concepts l have shared with you and just make mistakes and learn from your mistakes.

Beats spending countless amounts of dollars for the same results you can do on your own. All it takes is your dedication to choosing the direction you want to go with all of this.

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

How Important are Keywords to Your Site!!

October 15, 2011

How Important are Keywords to Your Site!!

In the beginning "Key Words" where the most important factor on how your website got ranked, among the search engines. The better the keywords you used, the higher the score you got for your sites rankings. However, they’re just one of dozens elements that are taken into consideration.

So what are keywords, what role do they play, on our site, blog or articles we submitted to search engines. Keywords are the words the users types in the search boxes when they are looking for a product, advice or anything that they may be looking for. Simply put, keywords are the words that are used to catalog, index and find your website.

So when you're writing an article on your blog, or website, think about who you want to target, who your audience is going to be, what your niche market is. Keeping them important factors in mind, you will select specific words that will be searchable; within your audience. It's an important step, let's face it; you want readers who have an interest in your article, or whatever it is that you are marketing.

Spend some time, and do some research on your competition, and see how their sites rank, and why it ranks higher than yours. What words have they used, that allow search engines to find their place? Understanding your competition is vital to your success, after all, you're competing with them. Why waste your talents, and never have any unique visitors, visiting your site for lack of preparation.

Here is an important element to always remember, when writing your script, make sure you're using the keywords you will use to become searchable in cyberspace. Becomes a good habit if you always remember to use your keywords in your article, you will get noticed and clicked on.

There are two different types of keywords, branding keywords, and generic keywords. If you're not using the branding keywords, you will surely miss out. These are words that are your business name, description of what your company is all about and, of course, the product or topic your marketing.

Generic keywords are words; that are not branded with your business name, for an example if your website is outdoorsports.com you would use terms such as knives, fishing rods, guns, lures, tackle boxes, accessories, sleeping bags you get the picture.

These are necessary steps for you to get noticed and clicked on the web if no one chooses words that are relevant to your site then you're missing the boat and wasting your time and talents with your original articles.

I hope we all benefit from the information I have shared I will talk more about the elements that will have a real effect on how your site gets ranked and clicked on.

Here is a simple tool you can use to help you with the selection the words you should use on your website, blog or an article you write.

Google Keyword Suggestion

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

How Alexa Ratings Benefit Your Home Business

October 14, 2011

There are a lot of great tools for the home business owner, such as social media, marketing, Google Webmasters, Wonder Wheel, Analytics, and so many more. But the tool that I want to talk about today is Alexa and the benefits of having a high Alexa rating. Some of those benefits include bringing traffic to your site, bringing you targeted leads, gaining instant credibility and offering you even more earning opportunities.

Alexa Helps Your Credibility

Your Alexa rating shows that you are working every day at your business. It indicates that you don’t treat your business as a hobby; you treat it as your own business with the professionalism that it deserves. How it does this is because, even without your Alexa rating or even Google rating, you are driving traffic to your site just by adding new information consistently. If you are offering respected information that is of value to others they are staying on your site to read it and to look for more details. Alexa sees that and uses it to rate your site. It can tell if you have a poorly kept site that offers little to now value. SO the higher your Alexa rates in respect to your keywords, the better and more valuable Alexa sees your site. Knowing that, it is clear to see why a higher rating in Alexa automatically gives you instant credibility.

Alexa Helps Your Site’s Traffic

A higher Alexa rating helps bring in more traffic to your site because it shows to others that:

1. You are consistently adding new information.

2. You are offering valuable content that people tend actually to stay on your page and read.

3. You value the time that you put into your site.

There are some other reasons that Alexa can bring you more traffic, but these three are the key ones.

By the way, if you are not doing the three things, consistently adding new information, offering valuable content, or value the time that you put into your site, it will show in your ratings.

Alexa Helps You Get Targeted Leads

Chances are if you get a lead from your site, that person already knows quite a bit about your business style, your credibility and already has a sense of trust towards you. They also are already interesting in working with you because they feel that you have the qualities of a leader that they are looking for.

You really can’t get more laser-targeted than that! How your Alexa rating helps you get these leads or prospects is simply by getting that extra flow of traffic to your site of people who, before even visiting your page, have value to offer to them.

Alexa Helps bring you More Earning Opportunities

There are going to be a lot of people looking for your site because of your high rating on Alexa, but it is not only going to be prospects or people interested in your business. Other individuals who use Alexa for their activities are marketers looking for good websites to place their advertisements on. There is a good chance that you will have offers from people or companies, with a product or service that relates to your business, asking you to allow them to pay you to place an advertisement on your site. It also opens the door to other opportunities such as joint ventures.

No matter what your home business or even your product is having striving to achieve a higher rating on Alexa could mean a world of difference to your company. It really can be an excellent source to focus on to help you build your business consistently and successfully.

Are you ready to play to win and join the ranks of the 3% having real network marketing success? Learn more about our opportunity and how to start working with us.

Like this post? Please do me a quick favor and share with others and comment below.

If I can help you to market online in any way, just let me know!

To Your Massive Success,

Article was written by Mick Hastings

Home Business Professional

Nutritional Specialist

Licensed Christian Counselor

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

Some New Changes Coming to APSense soon!

October 13, 2011
A little about myself l been here since September 15, 2007, it was my son's birthday, made sense for me to join this site. I have seen many changes some good some l do not exactly agree with. But l do know and understand one thing about APSense you will never get the freedom you have here as a "Free Member.' Your abilities and talent are at your fingertips; you have it all here.


But like most "Social Media Business Sites". We have our fair share of problems as we all know "Spamming" is a primary concern, it's useless and laziness from the promoter of that link. We have found a way to control this type of "Marketing" here at APSense, more information on this to follow. APSense is about sharing the creative writing of articles that will enhance new babies and seasoned writers, educate each of us to become better at what we do.

I have met, read and learned from many of the members here at APSense on how to be better at what l desire and that is the market on the internet. Tonight l had a long talk with our founder Wincer Song about all that has been going on here since l been away but always kept an eye on what was being streamed out by our members. Read some articles, hardly ever comment on any or give it a like.

I told him what we talked about is how we are going to make this a much more professional business site and attract experts in some areas to provide our audience advise and educate you to lead your company to become more active and fruitful. It's going to take time, but we have a game plan that will provide rewards and most of all; bring us all success to our promotions.

For all the new members who have no idea who Wincer is, l will tell you this. He is the most determine, stubborn owner l have worked with. I can say that cause l know him pretty well. His goal is to grow and become the best "Social Media Business Site" on the internet. We will get there one idea at a time, we currently Ranking on Alexa's at 3,232 that's progress in the right direction.

I will share more information about what we are doing and the direction we will take....

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

Surround Yourself With Positive People They Will Build You Up

October 12, 2011

If you want to grow personally and professionally, you will need to surround yourself with positive people. Active people will keep you motivated when you are feeling down and give you that extra push and support when you need it. Positive people help your self-confidence because they tend to see the potential in you (even when you might not see it in yourself). Active people have a mental attitude that admits into their minds thoughts, words, and images that attract and draw to them growth, expansion, and success. It is a mental attitude that expects good and favorable results. Active people anticipate happiness, joy, health and a successful outcome of every situation and action.

Candid, Constructive Criticism

You also need active people who will be candid with you about what you are doing and provide you with constructive criticism that will help you keep going forward. When you are around people who are positive, enthusiastic and supportive, you will feel encouraged and inspired. You will pick up their attitude; you will feel as if you have added strength to pursue your goals vigorously. If you had a choice, wouldn't you rather surround yourself with such mentally and psychologically nourishing people? Well, in fact, you do have a choice. It's up to you to determine who you spend your time with. To begin with, develop friendships and associations with people who are positive and supportive. Also, seek out individuals who are action-oriented and service-oriented. As you spend more and more time in the company of individuals who have these traits, you, too, will develop the same advantageous characteristics and put them to use in your life. Consider who you have been spending your time with. Examine your friendships and relationships at work and during your leisure hours. Those who occupy your time have a significant impact on your most priceless possession: YOUR MIND!

Negative People And How They'll Drain You

Negative people or those who are not well meaning, on the other hand, will hinder your self-confidence because they tend to reinforce your self-doubt and negative beliefs about yourself. These people will drag you down to their level. They hammer away at you with all of the things you can't do and all of the things that are impossible. They barrage you with gloomy statements about the problems in their lives. The lousy economy, the problems soon to be in your life, and the terrible prospects for the future - they might even throw in a few words about their aches and pains, recent illnesses, blah blah blah After listening to such toxic people, you will find yourself feeling listless, depressed and drained. These people are "energy vampires," they suck all the positive energy out of you. These "vampires" have the capacity to wear you down and kill your dreams. Negative people are draining. Try to stay away from them as much as possible.

Bottom Line: Never underestimate the power of both negative and positive people. Negative people will bring you down whereas active people will build you up. As Mark Twain once said "Keep away from people who try to belittle your ambitions. Small people always do that. The great make you feel that you too can become great."

Written By,

Fred Mugone

How to additional back links to your site everyday....So what are you waiting for? Join SocialMonkee now while it's still free!
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All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016