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Monday, April 25, 2011

Do you believe lazy marketers can be educated

April 25, 2011

Very well written article by one of the senior writers at APSense, take the time to review and leave a comment for feedback on this article written by Philippe Moisan

First, let me define what I mean by a lazy marketer. It's a person who will in do one or many of the following things:

1. Send a link to you in a PM right after accepting your contact request
2. Send a contact request to you, and then send a link in a PM right after you received
3. Post a link as a comment in your article
4. Post 2-word comments like "great info", "good article", "nice site"
5. Copy and paste parts of the content of your article as a comment
6. Puts truckloads of links in profile, no personal info at all
7. "I will add bio later."
8. Writes very short articles
9. Puts only a banner as the article content
10. Copies an article from another source and doesn't reveal he/she is not the original author
11. Repeats in the "write review" section of a RevPage what was written in the "About" section
12. Joins "add a comment" campaigns writing the same comment in every campaign, what I call a pass-through comment
13. Writes a testimonial to a member but doesn't mention anything specific about the member, or worse, advertises something
14. Jumps from one program to another instead of working the programs he/she is part of
15. Puts a link into the status
16. Creates a group but doesn't post subjects
17. Will put only minimal info in his/her APSense Business Center ( ABC )

I'm sure I could find other things to add to the list. I expect people were reading the article will make suggestions. They are welcome to do so. I will top your comments.

Now, some people believe that marketers that practice these ways of "building" a business can't or won't change.

I believe otherwise. Of course, I don't expect to be able to make every lazy marketer change habits. But if I'm successful at educating just a few, well, to me, it's worth the effort.

Correct me if I'm wrong, but I see less lazy marketing at APSense nowadays. I'm not saying there is none at all. But it mostly comes from new members who:

* Think they can get away with it
* Are not well informed as to the proper ways of doing business
* Are in a hurry to have other members join their programs

Do you take the time to say politely to someone sending you a link in a PM that you don't accept unsolicited links? I've done that many times. I've rarely been blocked afterwords. Those that are upset, I guess it would have been a waste of time to try to build a relationship with that person in the first place.

Are you afraid to use the "report abuse" link? Don't be. Nothing bad will happen to you. Back in the last months of 2010, not only did I use the link repeatedly, but Dawie and I used to go spam hunting. We found some wicked fun in doing so. Any member who had abused an article soon became known as a nonserious marketer.

When I see a link to the status, I click the "Add comment" in the News Feed and suggest to the member that it might be better to post something else to get better attention from important members.

Don't put truckloads of links in your profile. I believe most members will just pass by, cause they'll see you as someone who is int interested in building relationships. Realize we are all marketers at APSense. There are tens of thousands of us, with more than 150 new members every day.

The ABC is an awesome resource for someone not having his/her website. Learn to use it. Look at what other members have done, be inspired by their efforts.

Please don't use testimonials as a spam tool. It can be so much valuable. You'll see, after some time, when many people get to know and appreciate you, you'll get testimonials, and you'll understand the value.

Writing 2-word comments is useless. Please, just top the article. Seeing a ton of "good article" in comments is not something a serious marketer looks forward to. We want to know something about you, or if you share additional information, people will look forward to your articles.

Writing very short articles doesn't look very professional. There are exceptions, like when we just put an Easter Bunny, that's enjoyable. :)

Written By

Philippe Moisan

Building an online business is not a hobby. It's something that can have significant ramifications in your life if you treat it as such. In the long run, that's what you will see.

In conclusion, yes, I do believe lazy marketers can be educated.

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

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