How effective is your Marketing skills, when writing headlines?

October 22, 2011

How useful is your Marketing skills, when writing headlines?

Marketing is a changing environment, what worked yesterday may not work today; if we keep this in mind, we will adopt and implement current market trends in our niche industry. Understand our market is the most important aspect of becoming a very creative and innovator marketer. We can write the most create articles, but if no one reads them, they are useless and nowhere to be found in cyberspace.

Marketing is not only a skill but an “Art”; we need to multiply our audience, gain their attention and entice them to read more of what we are offering. Once we have accomplished this step, we have an opportunity to make a first-class impression. So let’s be fair the most import line on your ad, would be the headline of your article. What we all read first, the headline also knew as the title of any article, book, etc. If it does not trigger our interest, more than as we click on the next item until we found one we like. Let’s review some ideas to writing real ingenious headlines for your ads, articles or eBooks.

-telegraph the promise of a positive benefit.
-emphasize the best; strongest benefits to your niche market.
-outline two and sometimes three benefits on your title that will entice your reader.
-if you can be attractive a creative a title that stimulates curiosity is an absolute bonus.
-stay away from fancy words; keep it simple and easy to understand.
-review and make sure you have used proper spelling and grammar.
-the last one l like using is to make your headline stand alone.

The Stand Alone Test:

What the independent tests means if how much of response have you gotten or will get. Here is an example of this trial, “Write for More Information’ would this draw attention from your audience if they like what they had read so far. This leaves your reader with a moment of curiosity, in most situations they will provide the information you have requested so they can have that information.

Writing creative headlines is an art and science in all of itself, and well worth spending some time learning and mastering. The best headlines written are the ones you find on tabloids, such as “The National Enquirer” (l would strongly recommend and suggest you studying these ads in the tabloids).

They have some of the best Headlines that gain your immediate curiosity and for unknown reasons you have done exactly what they want you to do. Buy their useless material! Here some examples of some innovative and productive headlines those tabloids like to use. “AMAZING DIET SECRETS OF HOLLYWOOD ACTRESS THAT CAUSES OVERWEIGHT LOSS.”
Now you just how to see how this will work for you, and again you buy their magazine again goal accomplished.

So with a little understand of how important a headline is you should review and change your headline or title until it has some of the key ideas l have listed for you.


All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

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