How to Rank Your Site on Top with Search Engine Results

January 5, 2012

Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving high ranks in Google, Yahoo or MSN required a lot of work. It is well-known fact that top positions in search engines result in a lot of organic traffic and return more revenues. Therefore, website owners are always ready to do everything to attain their desire Ranks.

To achieve top levels in all the main search engines, you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your site by search engine robots/crawlers.

The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other sites but pointing to your site), and alternate text given on your images play a significant role in natural indexing of your site. You can expect better ranks only if your website is equipped with all the above-described things.

One more thing that is imperative for your site’s performance in search engines is the selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research before making any plans for online promotion of your website.

Usually, search engine tracks your site through two conventional mechanisms:

Links based tracking:
The success of your site in top rankings is determined by the number of links point to your site. If your site has lots of incoming links from another top-rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.

Contents based tracking:
It's relatively a complex mechanism for tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your site. The freshness of contents on your website enhances your chances of getting indexed easily.

Apart from these two conventional mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want an effective interaction with your potential customers.


This article was written by one of our senior members here at APSense. Have a look at his profile and other items that he has shared with all of our members.

Vishwajeet Kumar

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

How Important are Keywords to Your Site!!

October 15, 2011

How Important are Keywords to Your Site!!

In the beginning "Key Words" where the most important factor on how your website got ranked, among the search engines. The better the keywords you used, the higher the score you got for your sites rankings. However, they’re just one of dozens elements that are taken into consideration.

So what are keywords, what role do they play, on our site, blog or articles we submitted to search engines. Keywords are the words the users types in the search boxes when they are looking for a product, advice or anything that they may be looking for. Simply put, keywords are the words that are used to catalog, index and find your website.

So when you're writing an article on your blog, or website, think about who you want to target, who your audience is going to be, what your niche market is. Keeping them important factors in mind, you will select specific words that will be searchable; within your audience. It's an important step, let's face it; you want readers who have an interest in your article, or whatever it is that you are marketing.

Spend some time, and do some research on your competition, and see how their sites rank, and why it ranks higher than yours. What words have they used, that allow search engines to find their place? Understanding your competition is vital to your success, after all, you're competing with them. Why waste your talents, and never have any unique visitors, visiting your site for lack of preparation.

Here is an important element to always remember, when writing your script, make sure you're using the keywords you will use to become searchable in cyberspace. Becomes a good habit if you always remember to use your keywords in your article, you will get noticed and clicked on.

There are two different types of keywords, branding keywords, and generic keywords. If you're not using the branding keywords, you will surely miss out. These are words that are your business name, description of what your company is all about and, of course, the product or topic your marketing.

Generic keywords are words; that are not branded with your business name, for an example if your website is outdoorsports.com you would use terms such as knives, fishing rods, guns, lures, tackle boxes, accessories, sleeping bags you get the picture.

These are necessary steps for you to get noticed and clicked on the web if no one chooses words that are relevant to your site then you're missing the boat and wasting your time and talents with your original articles.

I hope we all benefit from the information I have shared I will talk more about the elements that will have a real effect on how your site gets ranked and clicked on.

Here is a simple tool you can use to help you with the selection the words you should use on your website, blog or an article you write.

Google Keyword Suggestion

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016