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Tuesday, November 22, 2011

A Very Old Story-But With a Moral We Can Use

November 22, 2011
I'd like to suggest we all take the time to read an old story titled "The Emperor's New Clothes."
I think we all remember this one. The Emperor commissioned an outfit from a group of scammers. These scammers would pretend to sew on this beautiful set of clothes whenever the emperor was around. They convinced him it was the most beautiful outfit in existence.

He decided to wear these beautiful clothes while parading through the streets of his kingdom. The adults of course not wanting to offend him or thinking that perhaps the clothes were so regal that they couldn't see them, oohed and oohed over the emperor's outfit until finally a small boy who did not know any better stated the obvious. He just said, "The emperor is naked". That one statement made everyone face reality.

All too often, we see the same thing in internet marketing. Many people are buying "the emperor's clothes". We see people jumping into these opportunities only to find out that what they thought they were getting was only in their imagination.

We see people jumping on this new e-book or that new marketing plan and when you take away the hype and get down to bare bones, what do you have? It's time someone said "The emperor is naked" so people can face reality and stop joining in the fantasy.

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

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