How Important are Keywords to Your Site!!

October 15, 2011

How Important are Keywords to Your Site!!

In the beginning "Key Words" where the most important factor on how your website got ranked, among the search engines. The better the keywords you used, the higher the score you got for your sites rankings. However, they’re just one of dozens elements that are taken into consideration.

So what are keywords, what role do they play, on our site, blog or articles we submitted to search engines. Keywords are the words the users types in the search boxes when they are looking for a product, advice or anything that they may be looking for. Simply put, keywords are the words that are used to catalog, index and find your website.

So when you're writing an article on your blog, or website, think about who you want to target, who your audience is going to be, what your niche market is. Keeping them important factors in mind, you will select specific words that will be searchable; within your audience. It's an important step, let's face it; you want readers who have an interest in your article, or whatever it is that you are marketing.

Spend some time, and do some research on your competition, and see how their sites rank, and why it ranks higher than yours. What words have they used, that allow search engines to find their place? Understanding your competition is vital to your success, after all, you're competing with them. Why waste your talents, and never have any unique visitors, visiting your site for lack of preparation.

Here is an important element to always remember, when writing your script, make sure you're using the keywords you will use to become searchable in cyberspace. Becomes a good habit if you always remember to use your keywords in your article, you will get noticed and clicked on.

There are two different types of keywords, branding keywords, and generic keywords. If you're not using the branding keywords, you will surely miss out. These are words that are your business name, description of what your company is all about and, of course, the product or topic your marketing.

Generic keywords are words; that are not branded with your business name, for an example if your website is outdoorsports.com you would use terms such as knives, fishing rods, guns, lures, tackle boxes, accessories, sleeping bags you get the picture.

These are necessary steps for you to get noticed and clicked on the web if no one chooses words that are relevant to your site then you're missing the boat and wasting your time and talents with your original articles.

I hope we all benefit from the information I have shared I will talk more about the elements that will have a real effect on how your site gets ranked and clicked on.

Here is a simple tool you can use to help you with the selection the words you should use on your website, blog or an article you write.

Google Keyword Suggestion

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

Creating Your Own Personal Brand, Part "TWO"

December 21, 2010

Creating Your Own Personal Brand, Part "TWO"

This is a follow-up to the original article on Creating Your Own Personal Brand if you have not read the first article. Then this article will not enhance any of your abilities or talents you have as a Marketer on the internet. If you want to fully appreciate the value of this article, then take a few minutes, read and understand the steps there.

For all of us who have read and understand what the value on the open market is for understanding how our Own Personal Brand will be. This is a very vital step of importance, our value in the open market. What price can l charge a client, how do l get more clients to listen to my concepts? We will all have a much better understanding these next four important steps to be applied immediately to your everyday life.

The most important investment you will ever make is when you decide to invest in your abilities and talent, but then again that is not enough to provide the Brand Personality. What makes many very successful is the way people perceived them to be the very best they can be, they just stand out, from the rest. So today you're going to invest in yourself and understand how to Brand Your Personality.

Learn and Master These 4 Steps

1) Provide and deliver your message as clear as possible. Let's face it, if someone is confused by what you are talking about or trying to deliver, will they actually listen to you at all. You know you have been tuned out by your client, wife, friend or whoever you are talking too. Before you ever deliver a message just think of this powerhouse, what Nike's says.
"Just Do It".

2) You need to have the ability to Motivate people. Now, what good would a message do if you do not have the ability motivate your team, downline, kid's, and whoever else that you need to motivate? If your message has no enticement for them to take action, so what is your message specifically asking your listeners to do.

3) Have the ability to be able to confirm your credibility with style and testimonials. You can spend countless hours telling your listener that you are the best that money can buy, but without credibility what do you have. Think of some of the best ad's, that shout a clear message to all who hear and to this day stay has an effect.
"Wheaties" The Breakfast of Champions
"Allstate" Your in Good Hands with Allstate
"Doctors Recommend Bayer's"

4) You have to be able to Trigger an emotion of your listener. You need to feel and produce the adrenalin that "Maytag delivered the comforted and dependability of it the meeting or exceeding your expectation. You need to be able to trigger your listener in a fashion that you are not accustomed to having at the moment. If you do not make this connection your entire strategy will be totally shot down.

I certainly hope that you start learning and executing these 4 steps that you have just read and in our next blog will provide you with additional steps of how to
"Creating Your Personal Brand"


All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016