How to Rank Your Site on Top with Search Engine Results

January 5, 2012

Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving high ranks in Google, Yahoo or MSN required a lot of work. It is well-known fact that top positions in search engines result in a lot of organic traffic and return more revenues. Therefore, website owners are always ready to do everything to attain their desire Ranks.

To achieve top levels in all the main search engines, you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your site by search engine robots/crawlers.

The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other sites but pointing to your site), and alternate text given on your images play a significant role in natural indexing of your site. You can expect better ranks only if your website is equipped with all the above-described things.

One more thing that is imperative for your site’s performance in search engines is the selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research before making any plans for online promotion of your website.

Usually, search engine tracks your site through two conventional mechanisms:

Links based tracking:
The success of your site in top rankings is determined by the number of links point to your site. If your site has lots of incoming links from another top-rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.

Contents based tracking:
It's relatively a complex mechanism for tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your site. The freshness of contents on your website enhances your chances of getting indexed easily.

Apart from these two conventional mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want an effective interaction with your potential customers.


This article was written by one of our senior members here at APSense. Have a look at his profile and other items that he has shared with all of our members.

Vishwajeet Kumar

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

Tips on How You can Increase Success with You're Blog Today

January 5, 2012

Blog marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to it, then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. I think everyone in the cyber world has done this at one time or another. Here are some great tips to use when trying to get your blog out there and get new readers.

Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talk back to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you track back, it is a courtesy to return that to their blog if at all possible.

Having a Google account and submitting a site-map is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog, and they will automatically know of any changes that you have made to it as well. Let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the site-map. There is a certain way you have to do the site-map for Google, and they can explain that to you. Just know this is a significant step in blog marketing.

Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those to your blog roll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all connections and are willing to return the favor.

You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines, and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a very good idea.

Tracking is another part of blog marketing that is so imperative. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.

Allowing RSS feeds from your blog is also another great blog marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it, and that is a real thing.  It's a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog RSS feeds can then post your blog posts on their sites or blogs. Which in return gives you a link to their site or page that they have you on.

Blog Marketing is only as hard as you make it. Use these tips and get your blog out there and seen today!

This article was written by,
"eMarketing," You can review more of his articles!


All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

How effective is your Marketing skills, when writing headlines?

October 22, 2011

How useful is your Marketing skills, when writing headlines?

Marketing is a changing environment, what worked yesterday may not work today; if we keep this in mind, we will adopt and implement current market trends in our niche industry. Understand our market is the most important aspect of becoming a very creative and innovator marketer. We can write the most create articles, but if no one reads them, they are useless and nowhere to be found in cyberspace.

Marketing is not only a skill but an “Art”; we need to multiply our audience, gain their attention and entice them to read more of what we are offering. Once we have accomplished this step, we have an opportunity to make a first-class impression. So let’s be fair the most import line on your ad, would be the headline of your article. What we all read first, the headline also knew as the title of any article, book, etc. If it does not trigger our interest, more than as we click on the next item until we found one we like. Let’s review some ideas to writing real ingenious headlines for your ads, articles or eBooks.

-telegraph the promise of a positive benefit.
-emphasize the best; strongest benefits to your niche market.
-outline two and sometimes three benefits on your title that will entice your reader.
-if you can be attractive a creative a title that stimulates curiosity is an absolute bonus.
-stay away from fancy words; keep it simple and easy to understand.
-review and make sure you have used proper spelling and grammar.
-the last one l like using is to make your headline stand alone.

The Stand Alone Test:

What the independent tests means if how much of response have you gotten or will get. Here is an example of this trial, “Write for More Information’ would this draw attention from your audience if they like what they had read so far. This leaves your reader with a moment of curiosity, in most situations they will provide the information you have requested so they can have that information.

Writing creative headlines is an art and science in all of itself, and well worth spending some time learning and mastering. The best headlines written are the ones you find on tabloids, such as “The National Enquirer” (l would strongly recommend and suggest you studying these ads in the tabloids).

They have some of the best Headlines that gain your immediate curiosity and for unknown reasons you have done exactly what they want you to do. Buy their useless material! Here some examples of some innovative and productive headlines those tabloids like to use. “AMAZING DIET SECRETS OF HOLLYWOOD ACTRESS THAT CAUSES OVERWEIGHT LOSS.”
Now you just how to see how this will work for you, and again you buy their magazine again goal accomplished.

So with a little understand of how important a headline is you should review and change your headline or title until it has some of the key ideas l have listed for you.


All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

How Important are Keywords to Your Site!!

October 15, 2011

How Important are Keywords to Your Site!!

In the beginning "Key Words" where the most important factor on how your website got ranked, among the search engines. The better the keywords you used, the higher the score you got for your sites rankings. However, they’re just one of dozens elements that are taken into consideration.

So what are keywords, what role do they play, on our site, blog or articles we submitted to search engines. Keywords are the words the users types in the search boxes when they are looking for a product, advice or anything that they may be looking for. Simply put, keywords are the words that are used to catalog, index and find your website.

So when you're writing an article on your blog, or website, think about who you want to target, who your audience is going to be, what your niche market is. Keeping them important factors in mind, you will select specific words that will be searchable; within your audience. It's an important step, let's face it; you want readers who have an interest in your article, or whatever it is that you are marketing.

Spend some time, and do some research on your competition, and see how their sites rank, and why it ranks higher than yours. What words have they used, that allow search engines to find their place? Understanding your competition is vital to your success, after all, you're competing with them. Why waste your talents, and never have any unique visitors, visiting your site for lack of preparation.

Here is an important element to always remember, when writing your script, make sure you're using the keywords you will use to become searchable in cyberspace. Becomes a good habit if you always remember to use your keywords in your article, you will get noticed and clicked on.

There are two different types of keywords, branding keywords, and generic keywords. If you're not using the branding keywords, you will surely miss out. These are words that are your business name, description of what your company is all about and, of course, the product or topic your marketing.

Generic keywords are words; that are not branded with your business name, for an example if your website is outdoorsports.com you would use terms such as knives, fishing rods, guns, lures, tackle boxes, accessories, sleeping bags you get the picture.

These are necessary steps for you to get noticed and clicked on the web if no one chooses words that are relevant to your site then you're missing the boat and wasting your time and talents with your original articles.

I hope we all benefit from the information I have shared I will talk more about the elements that will have a real effect on how your site gets ranked and clicked on.

Here is a simple tool you can use to help you with the selection the words you should use on your website, blog or an article you write.

Google Keyword Suggestion

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016