A Newsletter Can Be a Powerful Tool, For Your Business:
We as business owners forget about the clients we already have in our data base. One of the most powerful tools you can use with your already existing clients is sending out a Newsletter on a monthly bases. This is an excellent way of creating and developing a personal relationship with your clients. Even if it seems like a one-way relationship, it really works.
A newsletter allows you to have a private discussion with your client that is personal and informative. It has proven to have the same effect as you dropping by your clients office and talking to them face to face. The only difference here is that your client can't talk back to you, but that is really okay. They have now perceive that you are taking time out of your very busy schedule to be with them. I will tell you this, it works and you get immediate results.
So you need now to ask yourself, how often should l send out your newsletter? The most effective for me is monthly. Why so often? You more then likely know how quickly your clients forget all about you and your company. If this is not a feasible time frame, then at least send it out quarterly. So you need to write these newsletters, if your not a good writer, then hire someone to do the writing for you.
If you have several different departments, within your company get each manager of each department to share information that will have an impact and an interest to the reader. Display your products, have picture of your team, hold a monthly contest, provide interesting information to the reader and you will have a customer for the rest of your life.
You can spend a few minutes each day developing information for your newsletter, before you know it, you have enough creative and refreshing information for your clients for that month. The most important key here is to really have fun with this new form of advertising. Get your team involved with the newsletter and the rewards will be knocking on your door.
This is one of the most effective ways of spending advertising dollars and being able to see immediate results from your clients. As you create and develop your newsletter, keep in mind to always try to found ways of improving what you already have. The best way to really feel the effective of your newsletter is by talking and listening, to what your clients have to say about each issue.
How do you do this, when ever you meet your clients, make it a habit to ask them directly their thoughts on the latest newsletter you sent. You can create a link on your newsletter to your web site, where your readers can post a comment on your newsletter or run a contest for them to provide you with much needed feedback.
All the Best,
Joseph F. Botelho
This is an over looked effective way of getting information in front of your customer. We all have a customer base of clients that use our service so what keep them update with type of effective advise. It is a simple method of keeping your name in front of your loyal clients..
ReplyDeleteHi Joseph,
ReplyDeleteI really need to re-active my newsletter activities which I use to do, but put aside because of the Web 2.0. Particularly now with the christmas season round the bend, its a great way to send warm christmas greetings, updating regarding closing and opening hours and also just keeping customers informed.
Great idea which I will put to place again.
Elizabeth
Thank you Elizabeth, excellent points you have shared, with Christmas around the corner is it not time to allow all of your clients in your data base for you to share your promotions with them, keeping them in the loop. Loyalty, romancing your clients is what your doing when you keep them focused on your products and your sincerity with a creative and effective soft selling way of getting their attention.
ReplyDeleteJoseph,
ReplyDeleteI have a newsletter for my blog kfm24, I'm building it up.
I feel that a newsletter is very important for us as internet marketers, it keeps us close contact with our readers, it drives us more traffic, and its more profitable for us.
Sincerely Yours, Kenny Fabre
http://www.kfm24.com
I have not used newsletters because I have a hard time thinking of something to notify my clients. Now, that was how I was but now I will be sending out news letters of new product lines and special offers that arrive in my business. Thank you for sharing.
ReplyDeleteThanks Kenny and Lonnie for your feed back yes as Kenny say's Lonnie it is very effective when you use this type of marketing just another way of keeping your name in front of your clients..I friendly, soft sell and allowing them all to know that you care...
ReplyDelete