How many Managers, understand this concept, the 4-3-2-1 rule?

October 2, 2011

It will provide you with an actual value of what you are getting for your advertised dollar. Simple but very useful tool, to understand and apply it each and every day....If you where a Manager was working for me and you could not provide me these number daily, we would have a problem?

Who has used this rule in Their Dealership?

Part One. This formula allows you and your Sales Manager to see your progress with how you are handling customers. I will tell you how many customers you had for the day, week and the month. Part two it will allow you and your Sales Manager to know what percentage of the customer are taking a demo drive. Part three it allows your Sales Manager to know how many offers you are getting from your walk in traffic as a percentage. Part four it indicates your closing ratio from all of your efforts....When you understand this concept, you will know where you will need additional training. We are all aware you will always have 100 percent customers so the top number will always be 100 percent.

Part Two is the demo drive....when you take the number of clients and divide them by how many demo drives you had it will provide you with a percentage. I good number is 75 percent of customers should be going on a demo drive.....if you're getting let's say 44 percent you will need to work on how to get more demo drives why are your clients not taking more demo rides with you.

Part Three. Is the offer how many customers are you getting an offer from after you have taken them on a demo drive. It's imperative percentage. It is where most sales people get week or do not have the proper training to get a customer to present an offer; no offers no sales... if your only getting 30 percent of the customers to make an offer, then you will need to focus on what you are not doing....Once you learn this, it will increase, and you will have more sales.

Part Four. Is the actual close, when you make a purchase, you have done all the steps in order, and correctly, now you have earned a commission for your efforts. A good closing ratio, depending on how many customer you spoke to is in around the 17 percent.

Let's review the 4-3-2-1 Rule

4 - is the number of how many clients you spoke to today, so it is always a 100%

3 - is the number of how many clients you took on a demo drive, so it is 75%

2 - is the number of how many clients presented you with an offer, so it is 50%

1 - is the number of clients you close using the above steps, so it is 25%

You made a sale, means you made a commission.. so if you want to make two sales, just double the numbers.

Now that you have an understanding of how this works, please feel free to ask any additional questions on this subject. The most competitive formula you should be sharing with your sales staff, as a Sales Manager. Learn this and you keep your job forever, and more than likely get recruited by other dealers who see your value.


All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

Why Do We Need Back Links?

November 2, 2010

Why Do We Need Back Links?

Gilbert and I (Joseph) decided to create this group to allow Apsense to achieve the ultimate goal of becoming the biggest and most recognize Social Site on the internet for, "Business Marketing". The objective here is to fully understand what a backlink is and what it will do for your web site. Why l created this blog, several days ago, to illustrate to you the ability it will have for you and your site.

Backlinks are the most important factor in determining your competitively high rankings among all the search engines for the key words phrases you desire to target. This is a very unique concept compared to paid key word phrases done by so called professional SEO (Search Engine Optimization). The reason why, is that textual content still the best and easiest to produce and the best simply because the search engines read text the best and fastest. When it is all original, the problem with paid content is that search engines have read or seen so the originality of it is lost.

So now the reason we all need more backlinks is to provide us with unlimited clickable links that leads back to your site. This is a very important and determine factor when it comes to determine a SERP (Search Engine Ranking Page), the more backlinks you have, the more visible you become within search engines such as Google, Bing, MSN etc, etc. Without backlinks the only way anyone who matters is going to found your site on the internet is if you supply them with your address to your site.


Now we have learned a little about how important backlinks are to your website, backlinks should be added on a weekly base, the more you do the more visibility your site will have. Working at it and improving it, what l like to call it is playing the game as l posted on my blog. Having fun learn the art of directing the search engine to your site, all we are trying to do without having to pay for this search.


Now all of your thinking yea l know that, we all do, well most of us. The key answer here is l know one thing not many of you are doing it. I look at your sites and l measured them to see how they perform. Why do l do this? Well for the simple reason it is how l learn all of this stuff by try and error, the more l do it the better l get at it. Not many making it on the internet, when you have the ability to generate $200,000.00 - $450,000.00 per a month then you are doing something right. That is gross profits, what we would sell per month as an average.


The sad part of this l hardly ever met any of my clients, all about trust and honor, most of my trucks went to Japan and Europe no room for mistakes. When you have that trust, from your clients you have a pretty good market. I found them all on the internet, back doing what l just shared with you. Most of them found me, and the rest was easy.


See so far there has only been 8 new members that have joined my blog and only three of them left comments on my posts. See every time you visit this blog or any other blog and leave a comment, follow that blog you have created your site to become more visibly among the search engines what we call a backlink. So what was the cost factor TIME the most expensive item.


So if you are really ready to get serious on the internet and become good at making clients come to your site, then you need to start right now. You need to starting adding backlinks to your site on a daily bases, let them add up check how many back links your site has daily, weekly, monthly by using this tool. Before we do that, l want you to follow this blog and learn from it, check its backlinks against your sites.

JOIN NOW AND ADD A BACKLINK

This is the first step once you have done all that is required look for the creative backlinks you can add to your site that only Professional SEO understand their true value within making sites completed visible to your target marketing through keyword phrases and other content we will all try and improve our ranking and visibilities to chosen audience.

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

How to Succeed with Apsense and its members

October 27, 2010

How to Succeed with Apsense and its members:

Apsense has grown at a very alarming rate, which is a good thing or perhaps a bad thing. Why would l say this remark at this present time? For the simple reason it has grown, but most of the new members have very little idea of what they have. Listen not your fault at all; we all are searching for something why we are here, most of us anyhow.

To all the new members that have joined here so far, what you have enjoyed or have you felt completely lost with all of the features we have installed to make you successful. The biggest problem, you have is you have no idea what you're doing or suppose to be doing. See the sad part is l have watched AL of the new members and how you all have lacked direction on here. So just by joining we do not benefit anything other than another number on the stat counter.

Saying all of this l want you as an NEW MEMBER, leave a comment on your experience on here so far whether it is a few hours, a few days , etc, etc ....express your feelings. What you need from Apsense, NO such thing as a dumb question. Share your thoughts with all and you will get answers and make you're a better marketer on here.

If we all learn from one another is this not a good thing, as we climb one step at a time towards are dreams and goals. See LIFE has a word in the middle, who honestly once to be an IF in life. We need to dream and start living are dreams from when we were kids. Understanding human nature is a special thing, understanding our dreams is living them only when we understand our true potential. Sadly most of us will never know this about who we are.

If you want to learn to be successful on here or any other social site it all starts with a comment. See each and every time you leave a comment you make a back link to your site on here. Then you also make a commission, you didn't know that. Each time you write an NEW BLOG you make a commission, don't ask how much, do it properly and you will never ask that question.

So who will be the first to post a common on here? I will reply to each and every comment posted on here ..... So other words me against all of you let's see who can type the fastest .....

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016