Developing the Art and understanding how to create a personal relationship with your clients is such a dynamic and cost-effective method of retaining your customers for life. Let's all agree on one critical cost factor here. How much did it cost us, to obtain this client? How easy is it, to lose this client? Now that we have established a dollar value on our client, each client came to us with some form of advertising. Each time we advertise there is a cost involved, knowing the value of each client is understand the term we use for getting a bang for our advertising dollar.
Believe it or not, your customers are not just looking for the "lowest price" when they're deciding to buy (regardless of what they say).
There are many deciding factors to be taken into consideration, such as "how well do they like you". Here is an example. If you were competing for business at your best friends place of business and a complete stranger were competing against you, who do you think would win?
Unless you were running a very second rated business and your best friend knew it, you would more than likely win. Here is Why this would be this would happen! You have a personal relationship with him. He already knows who you are, what you're all about and to some extent has confidence in you.
Now let's take the next step. If you could show or provide ways of making your client, your best friend. You would create a competitive edge over your competition and more than likely win his trust, resulting in a sale. When your client knows you and what you have to offer, it becomes a personal transaction among two people who know each other. Why it is so critical to establishing a bond with your clients, as l covered in my topic regarding my NEWSLETTER Your customers already feel at easy, because they have knowledge of your company and what you can provide and do for them base on your past track record.
One very simple step to establishing a personal relationship or as I like to call it, romancing your client. How do you romance your client is by sending each and every client a personal letter or a simple thank you note. Personal letters create an existing personal relationship with someone. A personal letter allows you to have a conversation with the reader (we all know it is one-sided). Provides you with the perfect opportunity to update the text with any new information you want them to have.
Think about this situation in some of them old war movies we have all watched. The part where all the soldiers are standing around the mail person as he hands out the mail. Each soldier stands up excitedly waiting to see if he got a letter from home.
The moment he gets his message, he tears it open, founds a comfortable spot and reads each and every word over and over again. People love getting personal letters. People just love reading about other people's lives and what is going on with their lives. Think about the last time you got a personal letter, how did you feel? It has been a real long time has it not.
It's a very useful tool for keeping your clients romanced and building trust with one another. When was the last time you got a thank you letter for an item that you purchased from a company. What You can't recall, so is it not the time for you to take this very simple step, and making it work for you. This very simple step will provide you with one of the most competitive advantages your company can buy over your competition.
All the Best,
Joseph F. Botelho One Gram at a Time
Joseph BotelhoFollow @jfbmarketing
"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El— Joseph Botelho (@jfbmarketing) January 19, 2016
4 comments:
I forgot all about this post, l wrote a long time ago, but what a reminder.........simplicity at its most cost effective marketing ways you can capture attention form your audience..Marketing is truly an "Art"..........WHAT DO YOU THINK?
sorry, english speech very poor. first time at this website, good good writing.
~ wishes from Slovakia
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I agree, marketing is an art. I think the biggest part is to get the point across while not seeming spammy or unreal. You need to be yourself when you speak so people can get to know, like and trust you.
I do agree with you Mary, why it is important to deal with your clients at levels, whether is by email, phoning or just getting together for dinner. The Art of creating a meaningful relationship is a repeat business..
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