March 10, 2016
Marketing is an unpredictable environment, what worked yesterday may not work today; if we keep this in mind, we will adopt and implement current market trends in our niche industry. Understanding our market is the most important aspect of becoming a very creative and innovator marketer. We can write the most original articles, but if no one reads them, they are counterproductive and nowhere to be found in cyberspace.
Marketing is not only a skill but an “Art”; we need to multiply our audience, gain their attention and entice them to read further what we are offering. Once we have accomplished this step, we have an opportunity to make a first-class impression. So let’s be fair the most import line on your ad, would be the headline of your article. What we all read first, the headline also know as the title of any article, book, etc. If it does not trigger our interest, more than as we click on the next item until we found one we like. Let’s review some ideas to writing real ingenious headlines for your ads, articles or eBooks.
-Telegraph the promise of a positive benefit.
-Emphasize the strongest benefits in conjunction with your niche market, as competent as possible.
-Outline two and sometimes three benefits on your title that will seduce readers.
-Stay away from fancy words; keep it simple and easy to understand.
-Review and make sure you have used proper spelling and grammar.
-The last one l like using is to make your headline stand alone.
-If you can create an attractive title, which stimulates curiosity, it's an absolute bonus.
-If you can create an attractive title, which stimulates curiosity, it's an absolute bonus.
The Stand Alone Test:
What a stand alone tests means is how much of response have you gotten or will get. Here is an example of this trial, “Write for More Information’ would this draw attention from your audience if they like what they had read so far. Leaves your reader with a moment of curiosity, in most situations they will provide the information you have requested so they can have that information. You're trying to sell the sizzle, to induce them to click on your link.
Writing creative headlines is an art and science all in itself, and well worth spending some time learning and mastering. The best headlines written are the ones you find on tabloids, such as “The National Enquirer” (l would strongly recommend and suggest you studying these ads in the tabloids.)
They have some of the best Headlines that gain your immediate curiosity and for unknown reasons you have done what they wanted you to do. Buy their useless material! Here are some examples of some original and productive headlines those tabloids like to use. “AMAZING DIET SECRETS OF HOLLYWOOD ACTRESS THAT CAUSES OVERWEIGHT LOSS.”
You can see how this will work for you, and again you bought their magazine their mission was successful. The headline caught your attention.
With a stronger comprehension of how important a "Headline" you should review and change your headline or title until it has some of the fundamental ideas l have listed for you.
How effective is my Headline for this article, check the score, and what part of my Title links with the three areas of emotions. Just copy and paste the title into the search browser.
How effective is my Headline for this article, check the score, and what part of my Title links with the three areas of emotions. Just copy and paste the title into the search browser.
3 Areas to concentrate when creating a Clever and Effective Headline
-Intellectual
-Empathetic
-Spiritual
Joseph F. Botelho One Gram at a Time
Joseph BotelhoFollow @jfbmarketing
"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El— Joseph Botelho (@jfbmarketing) January 19, 2016
