Creating Your Personal Brand for You or Your Company

August 9, 2016

One of the key elements many major companies create a brand for is the logical reason that when they view a certain brand, it relates it back to their business. Think of Nike; their brand is "Just Do It." When you hear those words, it immediately makes you think of Nike. Branding is so important that many major companies buy other companies specifically for their brand. For instance, when Kraft acquired Cadbury for $19.5 billion, they did not purchase the company for its factories or products, but rather for their brand.

If you decide to put your product on the open market for sale, branding will increase the value of your company or corporation many times more than the product itself. Branding has become crucial and important for any business or corporation due to the increasing use of social media platforms for brand promotion. With fewer and fewer names to choose from, advertising agencies have found this to be a lucrative endeavour.

With the right brand, your company or corporation can become a major player in the international world, thanks to the widespread internet access we all have, allowing for faster expansion than ever before. Creating the correct brand for your company will take a skilled advertising agency that understands the power of a brand and how to get it noticed worldwide—or just locally if that is your mission.

With the correct branding strategies, your business can improve in many areas, such as product recognition and providing more awareness for your advertising marketing plans. It will also foster trust in your company, enhance the worth of your business, and expand your customer base. Here are a few justifications for investing time in developing your company's or corporation's brand. Having a strong brand is crucial for controlling your market share and staying ahead of your competitors.

One of the most important reasons branding is so important to any industry is that it can communicate with your audience at a level that you would never be able to with just an ad or promotion. Branding conveys a subtle message of empathy and trust, fostering a loyal customer base for your business. The top one hundred companies fully utilize branding features to leave a lasting impression on their audience.

Here is an example of some of the branding cards Karatbars has created. If you I would like more information. You can Register your free account with Karatbars. You will have access to everything involved in creating your branding cards for your business, charities, non-charity events, or any other type of personal brand you wish to create. I would be more than pleased to assist you with your creations.

All the Best,

Joseph Botelho

Key Elements to Understanding the Mindset of Your Future Prospects

August 8, 2016

What are the key elements of understanding the mindset of future and potential prospects? We often make cold calls without taking the time to review their profiles on platforms like LinkedIn, Facebook, and numerous other social media platforms, which can provide valuable insights into the person you're calling.

All sales depend on understanding a client's emotional state and how to approach them. People buy items when you have them in an emotional state, not a logical state. When they are in a logical state, it means they are thinking and reviewing everything that you have shared. Why would anyone spend $100,000.00 on a brand new vehicle when a $20,000.00 car provides the same results, getting you from point "A" to point "B"?

There is no single logical reason that dictates you need to spend $100,000.00 on a vehicle. If you can think of one logical reason, please do share it with us. They purchased the vehicle due to an emotional state in which they perceived themselves as unique and superior to others, thereby elevating their status symbol. They bought the vehicle for all emotional reasons, not for any logical ones.

Most people who purchase high-end items struggle to make the payments; however, there are exceptions. If you're wealthy, you can do whatever you want in most cases, but I am talking about the average hard-working "blue-collar" type of people that exist. Therefore, it's crucial to comprehend the type of person you're interacting with and recognize that when you initially engage with a client, their mindset is typically logical. Now you need to convert and shift their thinking to an emotional state.

 How do you do this?This applies to any industry that involves selling.It is crucial to have a thorough understanding of your product and substantiated testimonials from previous clients. An excellent sales staff is well-trained and understands that painting a story is the best way to sell anything. People listen to stories and visualize themselves owning that product in their minds. . This approach proves to be highly effective in the automotive industry. People see themselves taking their first trip.  What will their neighbors and friends say about the purchase they've just made? It's all about maintaining your status and feeling satisfied with your investment.t.

People will only buy or join your business if they feel you understand their need, have confidence in you as a professional, and trust you and the information you have shared. Understanding your customers' needs is crucial. When you listen to your prospect, you know exactly what they are looking for. It's a well-known fact that individuals prefer purchasing rather than selling. Keep this in mind at all times.

Selling is a process that requires constant updates, ongoing training, and a thorough understanding of the latest developments within your industry. Customers want to feel confident with who they are dealing with, so you need to be as competent as possible with the product you're selling. Why is the initial impression crucial in any human interaction? Understanding your product and its potential to solve or improve a potential client's situation is the key to generating sales in a down market or any other type of market. As sales is an art, some salespeople succeed because they have honed their skills throughout the process.

No matter what you sell, business is about improving your clients and company's lives. When both parties find exactly what they were seeking, it creates a mutually beneficial situation. Referrals to you and your company are always the best source of new prospects. Your reputation as an industry leader gives them confidence that you will solve their problems.

After making a sale, a successful salesperson will follow up with their new client to ensure their satisfaction and identify any issues that require attention. You've just done something that 97 percent of the sales staff never do: make a follow-up call. If the customer is completely satisfied, this is an excellent time to ask for a referral. Simply ask, "Do you know anyone who will also benefit from what you have just purchased?" People love to talk about who they are and what they have. What a concept!

 

Good salespeople never run out of prospects because all the referrals they get from past sales, they keep in contact with their clients, 

I am always there to help them with any problem they may have.

Picture taken by (my daughter) Ashley Botelho, somewhere in Colorado

Consider establishing a unique brand that sets you apart from others in your industry. Would this get your attention? I possess some information that has the potential to improve your prospects and increase your closing ratio. 

By creating a distinctive brand identity, you can effectively capture your target audience's interest and differentiate yourself from competitors. This approach not only boosts visibility but also increases the likelihood of successful engagements and conversions.hat matters.


All the Best,

Joseph Botelho