How to Increasing You're Marketing Skills when writing Headlines

March 10, 2016

Marketing is an unpredictable environment; what worked yesterday may not work today. If we keep these factors in mind, we will adopt and implement current market trends in our niche industry. Understanding our market is the most important aspect of becoming a very creative and innovative marketer. We can write the most original articles, but if no one reads them, they become counterproductive and vanish.

Marketing: The Unperixible Environment.
Adopt. Implement. Create. Connect. Success belongs to those who evolve
Understanding the market means mastering change before it masters you

Marketing is not only a skill but also an "art"; we need to multiply our audience, gain their attention, and entice them to read further what we are offering. Once we have accomplished this step, we have an opportunity to make a first-class impression. So let’s be fair: the most important line in your ad is the headline of your article. What we all read first is the headline, also know as the title of any article, book, etc. If it does not trigger our interest, we click on the next item until we find one we like. Let’s review some ideas for writing truly ingenious headlines for your ads, articles, or eBooks.

-Telegraph the promise of a positive benefit.

-Emphasize the strongest benefits in conjunction with your niche market as competently as possible.

-Outline two or sometimes three benefits in your title that will seduce readers.

-Stay away from fancy words; keep it simple and straightforward to understand.

-Review and make sure you have used proper spelling and grammar.

-The last one I like using is to make your headline stand alone.

-If you can create an attractive title, which stimulates curiosity, it's an absolute bonus.

                                     Excellent Tool for rating your headline

The Standalone Test:

What a standalone test means is how much of a response you have gotten or will get. Here is an example of this trial: “Write for More Information." Would this approach draw attention from your audience if they liked what they had read so far? Leave your reader curious; in most cases, they will provide the information you requested so they can have it. You're trying to sell the sizzle, to induce them to click on your link. 

Writing creative headlines is an art and science all in itself and well worth spending some time learning and mastering. The best headlines written are the ones you find on tabloids, such as “The National Enquirer” (I would strongly recommend and suggest you studying these ads in the tabloids.)

They have some of the best headlines that grab your immediate curiosity, and for some unknown reason, you end up doing what they want you to do. Buy their useless material! Here are some examples of some original and productive headlines that those tabloids like to use. “AMAZING DIET SECRETS OF HOLLYWOOD ACTRESS THAT CAUSES OVERWEIGHT LOSS.”  

You can see how this will work for you, and again, you bought their magazine; their mission was successful. The headline caught your attention.

With a stronger comprehension of how important a "headline" is, you should review and change your headline or title until it has some of the fundamental ideas I have listed for you. 

How effective is my headline for this article? Check the score, and what part of my title links with the three areas of emotions? Just copy and paste the title into the search browser.

         

                 

Marketing Is Art.
 Ideas connect like neurons; when creativity meets precision, you don’t
Just reaching an audience, you multiply it

                                             

All the Best,

Joseph F. Botelho Newsletter on Substack

How do we Protect Ourselves with Hyperinflation

March 4, 2016

First of all, we need to understand what the term "hyperinflation" means. It is currently happening worldwide; the country cannot sustain or keep up with their deflated currency. Everything we bought yesterday costs more today.

Today’s Prices.
 What cost a loaf yesterday now demands a stack
a vivid reminder of how value shifts faster than we expect.

How and where do we invest our money? Certainly not with any bank, that's for sure. Stocks are very unpredictable, as are most mutual funds and stock options; they can be confusing and expensive if we choose the wrong path for our financial return. This could cost us the retirement savings we once had. Here is the best-performing asset in 2016.

I am no expert in this field, but I do listen to the ones that are experts in this area of expertise, Jim Rickards, Mike Maloney, and Nick Barisheff, to mention a few. What controls inflation? Debt indeed plays an essential role. Take, for example, the American deficit at the end of 2015, which was $18.1 trillion, with a budget for the fiscal year of 2016 of approximately $19.4 trillion— mind-boggling. How will America and many other countries make their interest payment on their debt? Printing more money is only a bandage that increases additional inflation.

What backs up the U.S. buck? 

There is no commodity at all. Richard Nixon eliminated the gold standard so he could have his freedom with the U.S., and now the buck is used all over the world as the currency of choice. When governments need more money, they just print it; who cares at the time? That is their solution. Then along came Mr. Ronald Reagan, the white shining-armour man who had to compete in the Cold War with Russia.

What did this competition prove other than increasing spending on their military forces and just creating more debt? Ronald wanted to have the most up-to-date weapons, planes, ships, and submarines to protect the world. We do appreciate his judgment, but it only got us all into a painful period that took years to recover from. It arrived several years ago; Mr. Bush helped the increases also with his reckless spending on a war that never proved any of the claims he had made.

Some of the Solutions for Hyperinflation

-Central banks have to stop printing more money so they can keep up with the interest on the deficit.
-The government has to find a way to lower their expenditures 
-Increase taxes, with a better system of collecting taxes that are outstanding. 
-The federal government has to raise the reserve requirements.
-The federal government has to implement stricter limitations and regulations with tougher disclosure for mortgage brokers and stock brokers

What are some of your thoughts on hyperinflation? Do you think it is happening at an alarming rate?

The biggest problem with government data released for public viewing is that unreliable information corrupts and manipulates it.



All the Best,

Joseph F. Botelho Newsletter on Substack

How to use the Art of Duplication with an E-Commerce or MLM Business

March 1, 2016

My Story with this Industry

When I joined my last and current e-commerce company, I was labelled as an NFL. I am also excluding the National Football League. What it stands for is (No Friends Left) for me to contact.

Quantum Leap: Business Plan.
Every breakthrough begins with focus. Ideas evolve when vision meets collaboration.

When I started talking about my new business, my friends politely excused themselves from my presence. Honestly, how could I blame them for leaving me alone? They had all been very supportive of my other projects, and some even took the risk of becoming a member of my team.

I have been with this company now for over five years; not one friend, not one relative, did I encourage to join me. They do ask me if I am still doing that business I had talked about; my reply is yes, I am. Some even ask how it's working out so far; I tell them yes, it's working out very well.

Understanding network marketing is imperative.

Why is this topic so important? The moment we mention network marketing, people immediately create the reasons why it will never work or why you will ever make any money with this scam.

The truth is that people fail as stockbrokers, writers, and professional athletes, as well as in many other professions they choose to pursue.

It's just the reality of the career we chose to make a living for the rest of our lives. There is no guarantee; graduating at the top of your class does not ensure success in that field.

If you learn and study the very few who succeed, you're going to increase your odds against failure. Your sponsor is the key element of your success; they need to be a coach and leader as well as provide you with the foundation for you to build a successful business.

Resources are training you in the business aspect, educating you on how to become a master of duplication. Without any duplication, this type of activity will never generate the income you desired.

They need to take the time and show you how to approach your prospects, friends, or relatives. Each one has a different approach; you cannot sell a family member the same way you are selling a raw prospect.

The secret to duplication is working in a hot market:

Questions for some: What does a hot market mean? How do I create a hot market? Where do I find a hot market? These are important questions that we need to be aware of if we are going to accomplish this project successfully.

The hot market involves prospects who already know you and your reputation from past projects, a family member, close friend or a business associate. They already trust who you are. Many will join for the simple reason they trust your judgment with what you are doing or have accomplished.

When I signed someone up, I would make it as comfortable as possible. I never inquired about how many people he knew; instead, I would always ask, "Do you know two people who would also do what you are doing?" This eliminates the idea that I would need thousands of people to become successful.

Now he is thinking logically. Yes, I am pretty sure I know two people who would also benefit from this project. The principal component is that all they need to do is introduce two new prospects to this journey for results to happen.

Providing this type of logic has benefits, you have simplified the recruiting process down to just two prospects. When I used this formula, we were closing at a ratio of 68 to 72 percent of new partners who joined our team.

What we did was repeat the same process with each new partner who joined us. Do you know two people who would also benefit from doing what you are doing?

We are now always working in a hot market because the new prospects trust the reputation of their sponsor. Keep in mind that you never know who the new partner might know as a prospect. Never judge the level they come in at; it doesn't matter. When you work with them, they will upgrade to the level that feels comfortable once they are ready.

A big mistake many network marketers make is that they will push for the new prospect to join at the highest level, for their benefit and no one else's. Creating duplication is working smart; understanding how to use empathy at all levels will provide massive rewards.



Showing a blueprint step by step on how to approach your new prospects,

Connected Influence.
 Strong networks don’t just grow 
They multiply through trust, communication, and shared purpose

All the Best,

Joseph F. Botelho Substack Newsletter

Reasons why you should not become involved with multi-level marketing or online commerce

February 27, 2016

How It all Started

Wow, the deal is not going well. Before I signed, I was assured this was the primary way of generating an extra few dollars. This outstanding opportunity met all of my requirements.

The Alchemist’s Approach.
 Innovation is the modern alchemy
turning vision, data, and collaboration into instant success.

We’ve all heard this pitch, and some of us have sadly fallen for it, but it’s very real in this industry. We as humans are constantly looking for that magical dust that will provide us with the desires we have been seeking.

It is OK to have dreams, visions, goals, and even secret desires that we never share with anyone. In reality, all we ever want is what we envision in our inner conscious mind.

But nothing ever generates a positive avenue that will lead us to the land of milk and honey. This Promised Land has a different meaning for the few who reach it.

How do we overcome obstacles and generate success?

We need to do our homework much better; we need a coach that can agree with or disagree with our choice. It is much cheaper to get a second or third opinion on your direction.

We need a coach who is a leader and can keep us focused and informed about the latest events in this program.

We have to be able to achieve success at a very early stage of signing up for any program. This will determine your future success with any affiliate marketing company you join.

How many conference calls and webinars will you be introduced to and be able to lead your new sign-ups to follow your blueprint for success? Let us be honest, every company you ever joined is about duplication; without duplication, you will never succeed with affiliate marketing.

Now that we understand how these types of programs work, we can better prepare our mindset for a successful leader.


What You Should Expect From Your Sponsor

The key element is how dedicated he will be with helping you achieve your success with this new business you are involved with.

How accessible is he when you call or email him? Does he call you right back or reply to your emails within a short period, or perhaps he never gets back to you to address any concerns or questions you may have?

Is he willing to help you do three-way calls? Has he provided you with a marketing plan for you to engage with new prospects? How effective is he on the phone with your new prospects?

Is he an active listener who takes the time to address any concerns or questions you or a member of your downline have that need clarification?

Questions to ask about the MLM company you're thinking of joining:

-How long has the company been in business?
-Have they ever missed a pay period with their members?
-What is the company's financial situation, debt-free?
-Who is the founder and CEO of the company, and what is his business track record?
- Did he start off as an affiliate with another company and build a solid reputation for getting things done?

Review many of the frequently asked questions and conditions for MLM companies 

You should examine all of the frequently asked questions before signing up with any MLM or e-commerce company, regardless of how enticing it is.

Doing your homework will save you time, effort, energy, and yes, money. Occasionally what someone is asking you to do is not in your best interest.

Network Marketing.
Connection builds opportunity; every link strengthens the chain of growth and collaboration.

Leave us some feedback on your experience in this industry.   
All the Best,

Joseph F. Botelho Newsletter on Substack

"Being a Guest Blogger will Provide Future Potential too You're Site"

February 26, 2016

Many experts in this field will tell you if you ever wanted to create a very sweet blog that has the potential for becoming a superstar in cyberspace. Then guest blogging could provide several key solutions.

So What Is Guest Blogging?

When a blogger writes content for a blog that is not his/hers, they will get all of the credit for the publication along with a very skilled SEO feature that very few understand, a click back to their blog or website. If you're guest blogging within your brand on a very high-ranked site, with thousands of daily visitors each day. Then it certainly will entice some of the visitors to check who you are as a writer and author and perhaps view your site and what you have done. If your delivery is good, solid content that has a benefit to the reader.

Time is the only thing we can never buy, regardless of how well we are off. Just a fact. So we need to invest our time wisely and avoid mistakes at all costs. The odds of success will play into your hand when you have the crystal ball. 

How Does It All Work?

You need to start reading other blogs within your niche of writing, business, or whatever it is you write and specialize in. Once you read a great article, and the site has merit, there is potential for you as a writer. Then send the owner a message if he would be interested in guest blogging on your site, and you would do the same thing.

You will need to have this tool on your toolbar. Alexa's Ranking: Download it; this is valuable information you need to check out. Do not fritter away your time. Study the numbers, but also make exceptions with your decision.

Numbers tell a story, but smarts over rank numbers at times; only you understand what you are trying to accomplish and why numbers at times can be misleading.

Now it's Showtime! Contacting the Site Owner!

This step is vital; how you come across will determine if he/she listens to your proposal. Simple as that, the key here is how to create better odds for us to enjoy the rewards of his/her blog. I wrote this step yesterday; you can review the knowledge and skills for achieving this level for any industry. Read More!

This step is the most important one in becoming a top-tier guest blogger, where you become the hunted, not the hunter. It will take time. Why you will need to master each step: you will need to hustle with the right formula.


How has it worked for me?

This concept has provided me with many dividends of success; it provides me with opportunities I never actually dreamed about. One of the best guest bloggers I have also encountered is a partner of mine, Don Boyer, who co-wrote the book "The Millionaire Habit" and is also involved in one of the businesses I do promote. Don and his wife Melinda are very successful movie producers and have accomplished many outstanding achievements. Currently, on tour with GIN creating exceptional mindsets.

If you read this blog, you will see many articles Mr. Don Boyer wrote for this blog. The information is priceless when used and applied daily.

It's all great, but you will have to add a marketing plan in the beginning. Yes, I will provide you with a comprehensive formula on how to get found in cyberspace; we do need an audience to read and comment on what we do. Read More on How it is Done

Reasons why this is affordable?

If you're still with me, then you're going to enjoy this journey. Everything we do, we have a reason for implementing it with our concept. We need to become the best storytellers that exist.

Learning how to sell with empathy means getting your message across without selling anything but providing a solution that has positive results. Your prospect was Googling these crucial phrases; you introduced his solutions. Think about it; remember what I said about having a crystal bowl.

The reason it is affordable is there is no fee, and it is not selling you anything other than an opportunity to get an education for a price called your dedication if you can do this. Then you have a future in this industry.

Sad facts: only under 3 percent ever make this a full-time career. Not giving you a pipe dream, why would I? I would feel guilty taking your money knowing you would never do anything.

See my point: why I love the video. You will watch; follow this blog. For all the right reasons, I could care less if you do or do not. Will not have any effect other than on your success, what we do each day in research. Not in the babysitting service. 

Gary will show you how to storytelling at a different level. 
Sorry, he uses many adverbs, not suitable for all.
All the Best,

Joseph F. Botelho Substack

You're Best Kept Secret When Engaging With New Prospect

February 24, 2016

What is your best-kept secret for engaging new prospect at its earliest stage? How do you pitch a new prospect without coming across as poverty-stricken? How do you keep the interest level of your new opportunity at the highest echelon of communication? Some of the key questions l feel we all have when prospecting. 

One of the first self-help books that helped me on this subject matter was written by Dale Carnegie How to Win Friends and Influence People, an all-time best seller if you have never read this book buy it as soon as possible read it over and over until the information becomes ordinary with your abilities of communication. 

If you want awareness from your prospects then talk about them, review their profile on LinkedIn, empathize their interest levels, as no one else, has, gather as much information about them as possible before sending a request for friendship on FaceBook, or adding them as a contact to your Social Media Network.

When you send them a request, make it personable, mention an interest that they have or a hobby, something that will intrigue his interest. Getting his interest should be the only aspiration you have with any prospect you're trying to recruit to your Social Network. 

One of the biggest prospects that I recruited took me almost six weeks for him to join the company I was pitching him. I did all the right things, provided him with an emotional attachment, spoke about how impressed I was with his track record within our industry, went to a few of his Webinars; he invited me too. 

The key with me closing him was that I listen to what he was looking for. Once I understand who he was and what he was looking for, I turn my efforts around, and then he asked me the question I was hoping he would have one day? So how do I get involved with what you're doing? 

I was driving at the time when the call took place, so I asked him if he was in front of his computer, he said yes, then I just walked him through the signup process, not only did he sign up he upgraded all in the first step. He has led me to endless streams of Network Marketers that has built my business beyond my wildest dreams. 

He has spoken to my partner on many occasions asking him, how in god's name I ever closed him. My partner asked him, why did he close you? His answer the man was always busy, just give me a  few minutes of his time, that intrigued me, made me just want to work with him.  


Steps You Need to Understand Before Contacting a Future Prospect:

1) Review your prospects Profile on LinkedIn; this gives you the most accurate Profile if he keeps it up to date. What I always use.

2) Gather as much information about his interests, education, accomplishments, hobbies, what businesses his into along with his Social Media Habits. Read some of the articles he has written if any. Should help you with a strategy for getting his attention level and also intrigue him.

3) Use a platform to write out your pitch to him or her so that you will have proper spelling, grammar, I use Grammarly for all of my writing, tweets, it's easy to use. The free version is fine unless you want to upgrade, that is entirely up to you.

4) Should be easy because the most important step is you have listened, read everything he/she has said either via email, telephone conversation.

5) Take one last review of what you send him, if it all looks impressive click the send button.


Feel Free to Share your thoughts or what you have benefited from this article

You Have to Listen to Your Prospect

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016

Reasons You Should Never Pitch a Prospect on You're First Message

February 24, 2016

Why do people pitch you on their first approach, they have no idea who you are, what you do or what you have accomplished. Then they ask you what do you do? Indicates to me he or she has not even taken the time to review your profile. 

Has society changed so rapidly that people forgot about the lost commodity called respect and manners? I see it on LinkedIn, Facebook, Twitter and all the other Social Media sites I belong too. 

What happened to the soft sell, called empathy for one another? If you're going to pitch me, offer a proposal, and you are not even following me. Guess what I am going to unfollow you for the simple reason you hit a nerve or mine. Your trying to pitch me without even following me, or taking the time to review my profile, then having the nerve to ask me what l do.

Indicates to me several things that are going on with your life; you have no class, far from being a professional within our industry. The only thing I see is your greedy emotional side that I have zero desire to work with anyone who has this type of thinking or attitude. Prospecting is an "Art" few ever master this skill. When I was working for (GMDA) General Motors Dealers Association of the Greater Toronto District teaching the skills of selling, prospect, follow up, theses where some of the most important areas we spent time mastering.

I answer ever email that I get via the personal way, not using any auto responder, I do not believe in them. Robots do not read what is in my email, there are always the great possibilities the sender is asking me a question, and I just sent him a generic reply, just killed my reputation. Think about how many missed opportunities we have messed up by using an autoresponder. 

So the next time you send out your first message or email to a new follower, prospect, client think about you are sending them. 

Hope this advice helps you build a relationship so you can sell many opportunities to your prospects. Relationships require time for building lasting successful relationships.

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All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Follow @jfbmarketing

"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El

— Joseph Botelho (@jfbmarketing) January 19, 2016