My Story with this Industry
When I joined my last and current e-commerce company, I was labelled as an NFL. I am also excluding the National Football League. What it stands for is (No Friends Left) for me to contact. |
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When I started talking about my new business, my friends politely excused themselves from my presence. Honestly, how could I blame them for leaving me alone? They had all been very supportive of my other projects, and some even took the risk of becoming a member of my team.
I have been with this company now for over five years; not one friend, not one relative, did I encourage to join me. They do ask me if I am still doing that business I had talked about; my reply is yes, I am. Some even ask how it's working out so far; I tell them yes, it's working out very well.
Understanding network marketing is imperative.
Why is this topic so important? The moment we mention network marketing, people immediately create the reasons why it will never work or why you will ever make any money with this scam.
The truth is that people fail as stockbrokers, writers, and professional athletes, as well as in many other professions they choose to pursue.
It's just the reality of the career we chose to make a living for the rest of our lives. There is no guarantee; graduating at the top of your class does not ensure success in that field.
If you learn and study the very few who succeed, you're going to increase your odds against failure. Your sponsor is the key element of your success; they need to be a coach and leader as well as provide you with the foundation for you to build a successful business.
Resources are training you in the business aspect, educating you on how to become a master of duplication. Without any duplication, this type of activity will never generate the income you desired.
They need to take the time and show you how to approach your prospects, friends, or relatives. Each one has a different approach; you cannot sell a family member the same way you are selling a raw prospect.
The secret to duplication is working in a hot market:
Questions for some: What does a hot market mean? How do I create a hot market? Where do I find a hot market? These are important questions that we need to be aware of if we are going to accomplish this project successfully.
The hot market involves prospects who already know you and your reputation from past projects, a family member, close friend or a business associate. They already trust who you are. Many will join for the simple reason they trust your judgment with what you are doing or have accomplished.
When I signed someone up, I would make it as comfortable as possible. I never inquired about how many people he knew; instead, I would always ask, "Do you know two people who would also do what you are doing?" This eliminates the idea that I would need thousands of people to become successful.
Now he is thinking logically. Yes, I am pretty sure I know two people who would also benefit from this project. The principal component is that all they need to do is introduce two new prospects to this journey for results to happen.
Providing this type of logic has benefits, you have simplified the recruiting process down to just two prospects. When I used this formula, we were closing at a ratio of 68 to 72 percent of new partners who joined our team.
What we did was repeat the same process with each new partner who joined us. Do you know two people who would also benefit from doing what you are doing?
We are now always working in a hot market because the new prospects trust the reputation of their sponsor. Keep in mind that you never know who the new partner might know as a prospect. Never judge the level they come in at; it doesn't matter. When you work with them, they will upgrade to the level that feels comfortable once they are ready.
A big mistake many network marketers make is that they will push for the new prospect to join at the highest level, for their benefit and no one else's. Creating duplication is working smart; understanding how to use empathy at all levels will provide massive rewards.
Showing a blueprint step by step on how to approach your new prospects,
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All the Best,
Joseph F. Botelho Substack Newsletter
