We as business owners forget about the clients we already have in our database. One of the most powerful tools you can use with your already existing clients is sending out a Newsletter on the monthly basis. An excellent way of creating and developing a personal relationship with your customers. Even if it seems like a one-way relationship, it works.
A newsletter allows you to have a private discussion with your client that is personal and informative. It has proven to have the same effect as you dropping by your clients office and talking to them face to face. The only difference here is that your client can't talk back to you, but that is okay. They have now perceive that you are taking time out of your very busy schedule to be with them. I will tell you this; it works, and you get immediate results.
So you need now to ask yourself, how often should l send out your newsletter? The most effective for me is monthly. Why so often? You more than likely know how quickly your clients forget all about you and your company. If this is not a reasonable time frame, then, at least, send it out quarterly. So you need to write these newsletters, if your not a good writer, then hire someone to do the writing for you.
If you have several different departments, within your company, get each manager of each department to share information that will have an impact and interest to the reader. Display your products, have the picture of your team, hold a monthly contest, provide interesting information to the user and you will have a customer for the rest of your life.
You can spend a few minutes each day developing information for your newsletter before you know it; you have enough original and refreshing information for your clients for that month. The most important key here is to have fun with this new form of advertising. Get your team involved with the newsletter and the rewards will be knocking on your door.
It's one of the most efficient ways of spending advertising dollars and being able to see immediate results from your clients. As you create and develop your newsletter, keep in mind to always try to found ways of improving what you already have. The best way to feel the efficient of your newsletter is by talking and listening, to what your clients have to say about each issue.
How do you do this, whenever you meet your clients, make it a habit to ask them directly their thoughts on the latest newsletter you sent. You can create a link on your newsletter to your website, where your readers can post a comment on your newsletter or run a contest for them to provide you with much-needed feedback.
All the Best,
Joseph F. Botelho One Gram at a Time
Joseph BotelhoFollow @jfbmarketing
"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El— Joseph Botelho (@jfbmarketing) January 19, 2016
