Without prospects, you have no way of increasing your success with any business,, whether it is marketing with an eCommerce business, multi-level marketing,, or a brick-and-mortar business. Prospects are the bloodline f achievement with the mentioned industries.
When I first got into sales back in 1983, I was I was selling vehicles at a large dealership in Agincourt, Ontario,, where I worked. I asked a question to my sales manager:ere do I get my prospects from? He looked at me and said, "II will be right back";; he slammed the white pages of the of the phone book on my desk. Do you have any other questions?
I got the message, but I had a big problem; I had no education on how to prospect. o I spoke to all my senior sales partners, but they were old school with established repeat clients, so that was a waste of human energy. We had no internet back then, so I decided to dedicate myself to this field by going to the library and reading all the books that related to the sales industry.
I would go to the library a couple of times a week andborrow new books that I had an interest in.in. I came across an author who was called The World's Greatest Salesman,, Joe Girard. "Wow,"," I said to myself, "II thought I had died and gone to heaven."" I read and studieded his principles andstarted to apply his concepts andand tips to my daily activities. Within a couple of weeks of doing what I had studied, I started having results. I had more appointments for the week than most of the senior sales partners at our dealership.
I recall one day my sales manager came up to me and asked how I was getting so many appointments when I was only a car cadet, other words,, a rookie. I looked at him and said, "I"I am doing what you told me to do, using the phone book and calling the prospect."" What are you talking about to them? So I showed him the script I had writtenen and tested tosee where my results were coming from. Yes, I kept records on all of my calls andand created a manual file for each prospect, with names and important details, that would help me engage with them and establish credibility.
The number one tip I have learned from all of my years invested in the sales industry is still the same tip I usedd in 2016: this will never change. If you want results, you have to studythe market, and when applying this concept, you will see results. Learning how to engage with your prospect without coming across as some robot. God givess us two ears and one mouth. Which one should we use the most?
Let us not forget we as car salesmen do not have an excellent reputation, so this is one of the hardest industries to make a full-time living from. The status of a car salesperson has drastically changed with all tcar salesmeny standards, but most people still do not trust a car salesman.
That was how prospecting was conducted back then, but the approaches used have not changed except nowwe use different tools calledsocial media marketing. Creating a brand, getting likes to our Facebook page, and using all types of various social media levels, such as LinkedIn, Twitter, andTwitter, andk,, just to name a few.
When we are using social media levels, we still need to get the most important point across, getting our prospect to engage with each other, without pitching him on the first impression orsecond for that matter. It's so important, and most rookies will prospect you to the point of you being spam by their opportunity andand never understand why anyone would take this unsuccessful approach.
Prospects, using Social Media as your platform, by Michelle Grigsby.
He's one of the best speakers that illustrates what it will take to become
the machine of endless possibilities. He spoke the wisest words.
to making the switch. It took place back in 2007.
"His one of the best in 2016!"
Why is it in red? You need to learn this!
And he's a Jets fan!
Joseph F. Botelho One Gram at a Time
Joseph BotelhoFollow @jfbmarketing
"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El— Joseph Botelho (@jfbmarketing) January 19, 2016
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